Entering Graveface Records and Curiosities is a little like stepping into the mind of its eponymous owner, Ryan Graveface.

Customers are greeted by taxidermied animals and a mannequin donning a vintage donkey mask.

New and used vinyl fill the racks throughout the middle of the shop.

One shelf features books on the occult, druids and Uri Geller.

A worn, rusty scythe leans against an out-of-commission jukebox.

"It's a bunch of randomness, really," Graveface said. "Anything weird in life is what I enjoy."

When I speak to him on the phone, Graveface is stuck in a traffic jam at the start of a long road trip.

Despite his penchant for the unusual, his demeanor is subdued, barely betraying any irritation at the stalled traffic. He even self-identifies as "the saddest record label owner out there."

Sad or not, he's focused now on bringing Graveface Records - the label that spawned the shop in Savannah's Starland District - back into the black after a three-year legal battle with his former distributor.

In 2010, the label, then based in Chicago, lost almost all its stock in a flood.

"According to the contract, the distributor was supposed to have insurance, but they didn't," he said.

After a settlement out of court, the surviving stock was returned to Graveface.

Instead of selling these rare albums through normal channels, he decided to start a fundraising campaign through the website Indiegogo.

Anyone who donates to the campaign receives a gift, ranging from digital music downloads to records from the recovered stock to mounted rabbits.

The record label's lineup of bands reflects the diversity of Graveface's taste.

Artists include The Appleseed Cast, Hospital Ships and the late Jason Molina, as well as dozens of others.

Since it was hatched back in 2000, the label has watched both its catalog and its reputation grow, and many of the albums being offered through the fundraising campaign are now collectors' items.

"We kind of blew up," Graveface said. "Well, as close as I get to blowing up.

"Quite frankly, back in the day, I couldn't give any of it away. That's how much the label has grown."

If there is one benefit to the flood, it's that it brought Ryan Graveface to Savannah.

After several childhood trips to the South Carolina Lowcountry, the area's inherent weirdness - evidenced in roadside attractions and small, cloistered towns - appealed to him.

He collects oddities, after all. Savannah offered him the quirkiness he needed in a city large enough to support his various endeavors.

"I rented this big, spooky witch house on Park Avenue.

"The idea was to have an underground record store," he said. "Then it dawned on me: Why the hell don't you open an actual record store?"

The rest is part of Savannah's indie history.

To help carry Graveface into Savannah's future, locals can contribute to the Indiegogo campaign.

A donation of as little as $8 earns a digital download of the new album from The Marshmallow Ghosts - one of Graveface's own musical side projects - available only through the campaign.

It's also worth the trip to Graveface Records and Curiosities at 5 W. 40th St. to thumb through the albums or to try on a monster mask.

When I ask why Graveface Records is worth supporting, Graveface gives a typically understated answer.

"I don't think I'm necessarily special, but I do think what I do is special," he said.

He won't say so, but it's probably a bit of both.

HELP OUT

Contribute to the Indiegogo campaign for Graveface Records and Curiosities at www.indiegogo.com/projects/graveface-records-fundraiser.