Athens-based psychedelic rock band New Madrid will bring its live show to Hang Fire Bar on Aug. 17.

Members of the band are guitarists Phil McGill and Graham Powers, drummer Alex Woolley and bassist Ben Hackett. All four sing vocals.

The band recently signed to Normaltown Records, an imprint of New West Records, which has produced albums by Steve Earle, The Whigs and Ponderosa.

The band has worked with producer David Barbe, best known for his work with R.E.M., the Drive-By Truckers and Son Volt.

The four members were friends in high school and formed their band in the mountains of Tennessee in 2010. They relocated to Athens in 2012, where they settled into a large red barn just outside of town.

Do recently spoke with McGill about the band's upcoming album.

DO: Is the band's name pronounced like the city in Missouri or the city in Spain and why did you choose the name?

McGill: "We are pronounced 'New Mudrid,' like the cities in Spain and Alabama. In all realness, the name chose us. We have a genuine interest in plate tectonics. It's also music backwards. E.A.R.T.H.Q.U.A.K.E.S."

DO: How long have the band members been together?

McGill: We've been together as New Madrid for three years. Ben and Graham and I met in school a long time ago. We found Alex later.

DO: What is your wall-of-sound?

McGill: It's a multicolored, transparent and towering structure. Appalachian mountains washed into a riverbed, reflecting on their birth.

DO: Tell me about your debut album and your new one.

McGill: We've recorded both of our albums to analog tape at Chase Park Transduction in Athens with producer David Barbe. "Yardboat" is our first album; it has 11 songs. Our newest album will be called 'Sunswimmer,' to be released in early 2014.

DO: How did it feel playing SXSW?

McGill: In one word, exciting. It's a festival we want to keep playing and being a part of. It's a weird opportunity for a vast number of musicians from all over, and a very unique experience.

DO: What has been your most memorable experience as a performer?

McGill: Playing on a riverboat on the lower Colorado Rive ... a max capacity 40 Watt club for Athfest 2013 ... a house party in Knoxville, Tenn., where the floor was breathing, buckling - the house wanting to fall in on itself.

DO: Have you performed in Savannah before?

McGill: We've never played in Savannah. This might be the closest we've ever gotten to the ocean.

IF YOU GO

What: New Madrid

When: 9 p.m. Aug. 17

Where: Hang Fire, 37 Whitaker St.

Info: 912-443-9956