As the Guns N' Roses' hit "Welcome to the Jungle" played, host Paul Roof of the Holy City Beard & Moustache Society welcomed the crowd of about 500.
Gravity-defying beards and mustaches stretched out like a squid's tentacles - announcing themselves, as spectators raised their cups of Chucktown Follicle Brown, specially brewed by Holy City Brewing for the occasion.
The costumes were just as outlandish as the facial hair on display at the fourth annual Southeastern Beard & Moustache Championships on May 25 in Charleston, S.C.
Blue trolls, rainbow warriors, moss monsters, patriotic superheroes and mad scientists faced off during the packed charity event at the Music Farm that reportedly raised more than $5,000 for Lowcountry Women with Wings' ovarian cancer research efforts.
Women competed in the event's female artificial categories, which drew a wide range of "beards" comprised of colorful beads, cut dreadlocks and Girl Scout cookies.
Contestants came from as far away as California and from a variety of vocations. There were bartenders, teachers and construction workers, some of whom considered the event a family reunion.
Most of the participants said they travel to similar events all over the country. Others have even competed abroad.
"The bearded community is awesome," said Miami resident Elena Davila, who wore a blue waterfall beard and moonshine barrel.