Jollification Week put a smiling face on a good time.

OCT. 25, 1922


It was the party of the year, maybe the decade, and a grand civic event that its boosters hoped would be held annually in the years to come.


"From every town within a radius of 150 miles of Augusta, they poured into the city and were entertained by one of the most elaborate programs ever arranged in the South," The Chronicle reported. "Mardi Gras could not be mentioned in the same breath as Jollification Week."


There were parades, dances, concerts, tight-rope walkers, singers ... and all the commerce that went with them. "Often it was impossible to move one way or the other on Broad Street," the newspaper said. The week (mostly three days) ended with an outdoor ball around the 900 and 1000 blocks of Broad that lasted until a late (or early) hour.


It seemed like a stunning success ... but was never mentioned, nor held again.