Nobody does Halloween like Ryan Graveface.


Graveface is a record store and label owner, museum curator, musician, and impresario who has built a tiny personal empire around the spookiest day of the year.


"It should be noted that Halloween isn’t a day for me," explained Graveface. "It can best be described as a lifestyle. I’ve built an entire museum that celebrates it, and the people, that go in and acknowledge it, love it. It can be February and they can love it just the same as if it was October 31."


"That day, growing up, was literally all I looked forward to the entire year — I hated every other day of the year" Graveface continued.


"Now as an almost 40-year-old man, being able to reflect on that, I’m smart enough to realize what I liked about that day and I can interject that into my day-to-day life, so it doesn’t need to be this temporary, 24-hour chunk.


"It’s simply a lifestyle, which seems weird to people who don’t understand it, but the people that get it, [expletive] love it."


A holiday tradition for Graveface is the annual release of new music by his seasonal band, Marshmallow Ghosts. "Band" is an amorphous label for Marshmallow Ghosts as it can be as collaborative or solo as Graveface requires from year to year.


"I’m a loon, so I’ve changed it every year," said Graveface. "It started as just fun music. The whole concept of the project was for me to get my music into haunted houses. I thought it would be cool to be the soundtrack for all the haunted houses around the country. That was the origin."


This Halloween brings the twelfth annual Marshmallow Ghosts album release, "The Witching Hour," and it is their most ambitious yet.


Inspired by Orsen Welles’ infamous 1938 broadcast of "War of the Worlds," "The Witching Hour" is a radio play that is being broadcast simultaneously on 100 radio stations (including Savannah’s WRUU 107.5FM) around the country, and live-streamed by Graveface, Terrorvision, and Mondo (which has a broad reach with 250,000 followers).


"It’s a mix of narrative, music, ghost stories, and all this stuff," said Graveface.


Written by filmmaker Chris Lamartina (Dead Teenagers, WNUF Halloween Special, Call Girl of Cthulu), "The Witching Hour" features a fictitious radio DJ who answers phone calls from listeners with scary stories to tell. In-between each terrible tale is spooky music by Marshmallow Ghosts, Sondra Sun-Odeon, Fawning, Night School, and Joe Grind (from metal band Toxic Holocaust).


There is also a visual element with an introductory short film, "KLME Halloween Broadcast," written and directed by Ian McCarthy to play before the audio broadcast.


Vinyl copies of "The Witching Hour" have already sold out (20 copies were held to sell in Graveface’s record store), but the album simulcast promises to be a unique and exciting experience that people around the world can experience together at the same time.


"It’s a world-wide streaming concept with the record, so anyone that pre-bought the physical record and got it in the mail, I wrote a personal note that said, ‘Don’t [expletive] listen to this until Halloween night’," said Graveface with a laugh.